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Wednesday, October 3 

Saving The Airlines

Airlines are having some major problems. Flights are delayed or canceled on a regular basis, and when you actually make your flight, it's a miserable experience.

So, I'm going to give some suggestions to the airlines to improve service and become more profitable.

Oh sure, they could mimic some of Southwest's success, minus the part where they don't want attractive women flying with them. They could standardize equipment, requiring less overhead in parts and training, since everyone only has to learn one aircraft. But what fun is that?

I propose sponsorship. There is already talk of putting up aerial advertising at airports, that are viewable from the air on approach. I say we take it a step further and allow sponsorship of airlines and/or even individual flights.
Welcome to flight 305, Atlanta to Miami. Today's flight is brought to you by Doritos. All passengers will be receiving a complimentary bag of either Nacho Cheese or Cool Ranch Doritos, along with a can of Pepsi, the choice of a new generation.
I would gladly allow them to prattle on about whatever product is sponsoring the flight if it meant keeping air fare down. Plus, that's why G-d invented the QC3.

Hell, they could paint big logos down the side of the planes. Giant, flying billboards. It's the United Airlines / Chevy Malibu, Boeing 747.

I've been on several flights in the last year that have small video screens on the back of every headrest. Some of these allow you to play games (I kicked butt on some trivia on one flight). Why not crawl advertising across the bottom of these screens during the game? How about advertising on the envelope the holds your boarding pass?

Seriously, the possibilities are endless. And there are enough large corporations out there looking for a captive audience to bombard with their product that this would help us all.

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